UMAYA was founded on a clear belief: an exceptional villa deserves exceptional management. Behind the brand, two complementary journeys driven by a shared pursuit of excellence.
Bechir brings over a decade of immersion in high-end hospitality, having been closely involved with a luxury concierge operation in Cannes overseeing nearly 200 properties. That experience shaped a clear conviction: exceptional real estate deserves exceptional stewardship.
At UMAYA, he drives the strategic vision — from market positioning and revenue philosophy to owner relationships and long-term growth. His approach is built on one principle: every decision should protect and grow the value of the asset.
Lisa's background spans hospitality and education — two disciplines that share the same foundation: attentiveness, communication, and an instinct for what makes people feel genuinely cared for.
At UMAYA, she shapes the guest experience philosophy, the brand identity, and the standards that define how every property is presented to the world. Her vision is simple: a villa managed by UMAYA should feel, at every touchpoint, like a five-star property.
She delivers a premium guest experience, oversees on-site teams, upholds UMAYA quality standards, and drives brand image and marketing strategy.
Together, we bring rigour, performance, and an eye for detail to every owner relationship — combining international standards with deep local knowledge.
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